Grammatical and morphological

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It is difficult to imagine a user who would enter a similar query into the search bar.

It is almost impossible to create quality content in which such a request would look organic.

Selection of the semantic core - image 7
The semantic core should not contain queries with errors. Such phrases are immediately corrected by spelling and syntax analyzers of search engines. As a result, for the query "dental clinics" a redirect will be applied to the page with results for "dental clinics", where promotion was not carried out, which means that efforts and resources will be spent without the desired effect.

Selection of semantic core - image 8
It is also necessary to take into account the fact that the content published on the site will be stored for years in the Internet archives. Therefore, texts with errors can eventually be used by competitors to discredit your business.

errors in text content can lead to the target audience albania telegram data simply not trusting the business. Search engines, in turn, evaluate the literacy of texts on the site, so errors can lead to pessimization during ranking. For example, queries like "two-room apartment in Moscow for rent" or "buy a dacha country house cottage Moscow region" simply cannot be correctly inserted into the text, so it is better to refuse to use them.

Avoid ambiguous semantics. When processing such queries, Yandex activates the Spectrum algorithm, which makes the results diverse in subject matter. Taking into account personalization factors, we can say that each user will receive different results, which will significantly reduce target traffic. For example, "pens" can be door, writing, children's or window pens. It will not be possible to collect target traffic with such queries.

Don't dilute semantics with meaningless words. There is no point in using constructions like "buy an apartment for free" or "rent an apartment for free".

Do not use high-frequency queries of a general nature. Despite its popularity, such semantics do not bring targeted traffic, while promotion by it will be difficult and expensive. For example, users who entered the query "credit" in the search bar are extremely rarely ready to start applying for a loan when they go to the site. It is much more effective to use the constructions "apply for a loan" or "car loan in Moscow".

Don't use queries that don't match your business. For example, the query "buy a bike" won't bring any commercial effect to a company that rents bikes.

These simple recommendations will help make the selection of semantic core words for website promotion an effective process.