Landing and website as internet marketing tools

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Landing page is a one-page website, the purpose of which is to encourage a potential client to take targeted actions. Often, to leave their contact information.

Lead magnets are usually used for this. If pastors in the us email list we are talking about infobusiness, these will be small information products that can interest the user or be useful for him. These include:

Checklists.

Instructions.

Accesses.

Infographics.

Statistics and reporting.

In other cases, it could be a sample of a product or a free service. It all depends on what product needs to be sold.

If the user wants to receive a lead magnet, he must leave his contact information. If the price of the product is low or the visitors come already warmed up, then we can talk about sales.

When creating a landing page, CTA (Call to Action) is installed in different places on it . You have most likely come across noticeable inscriptions and headings more than once - "Order a call", "Download a price list", "Get access". A callback is one of the most common tools of sales managers. For various reasons, people rarely write and dial the number themselves, but when (at their request) a manager starts the conversation, it is much easier to convert a visitor into a lead.

Callback

Source: shutterstock.com

If you want to focus the potential buyer's attention on the product, create a landing page. This is the best thing in Internet marketing for solving such a problem. The visitor does not need to scroll through pages - all the information is in front of his eyes. Inside the window, at every step, there are points of attention capture. It is more difficult to leave such a site than a regular site. If you want to quickly and clearly describe your product and immediately sell it, then you need a landing page.

The website has another useful tool for such cases – a chat bot. The virtual interlocutor will answer the client’s standard questions, provide the necessary information, and transfer to the payment page at any time of the day. It is very convenient and useful for any business, especially if the target audience often makes impulsive purchases. The capabilities of the chat bot depend only on your ability to set it up and your imagination. This is a great help for the support service. The bot will redirect the client to the manager only if a person’s presence is required to resolve the issue. Here are examples of how to use it as an effective Internet marketing tool:

Increase engagement and nurture leads. Specific answers and leading questions will help you understand what the visitor needs - you will be able to offer them a product at the moment they are interested in it.