Goal setting is the starting point of every project. We are sure that your marketing strategy has some long-term goals, so why not the campaigns you launch using workflows? Only when you know what you want to achieve can you work towards it.
In addition, every workflow requires a set end point. As soon as the set goal is reached, the campaign for the lead in question is stopped. After all, you don't want to provide your lead with irrelevant content or content that they have already responded to, for example by downloading something. Targeted workflows guide your lead through the individual process stages and stop them as soon as the defined goal is reached.
The first question that arises with every gambling data malaysia workflow is whether it makes sense. First, count the active contacts in your workflow - if there are only a few contacts that you supply in your workflow, it may not be worth the effort. You should either delete the workflow completely or work on filling it with leads - for example by creating additional helpful content.
Low click rates are also an indication of the lack of success of a workflow. You should check these at regular intervals. If you find that the click rates are too low, you should work on optimizing your email.
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Use your workflows in a variety of ways
An automated workflow is not only helpful when it comes to sending emails. It can also be helpful to use workflows when connecting marketing and sales. Certain actions by leads can trigger a workflow, which in turn informs a sales employee about the action. This allows the sales employee to accurately assess the stage of the lead and respond to it using inbound sales .