Keep Calm and Carry On – Slogan Story
Posted: Sat Feb 01, 2025 10:45 am
It's time for another episode of the series on the history of slogans. In the previous ones, you could read about the author of the words advertising Maxwell House coffee and familiarize yourself with the genesis of the famous "Just do it" . Today, you will learn about a slogan that was not originally related to advertising, but often appears in it.
How many “Keep Calm and Carry On” poster remakes have you seen in your life? Probably israel rcs data at least a hundred. Especially on Facebook. I get the impression that when the creative department at an agency has had enough, they reach for tried-and-true ideas, templates that can be adapted to any brand. One of them is this distinctive poster. Where did it come from?
The history of “Keep Calm and Carry On” dates back to World War II . The poster was created in 1939 by the British government and was part of a series. The other two never gained as much popularity.
They all looked almost identical: the same font and the distinctive emblem of King George VI's crown. The slogans on them were "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory" and "Freedom Is In Peril, Defend It With All Your Might." The three looked like this:
How many “Keep Calm and Carry On” poster remakes have you seen in your life? Probably israel rcs data at least a hundred. Especially on Facebook. I get the impression that when the creative department at an agency has had enough, they reach for tried-and-true ideas, templates that can be adapted to any brand. One of them is this distinctive poster. Where did it come from?
The history of “Keep Calm and Carry On” dates back to World War II . The poster was created in 1939 by the British government and was part of a series. The other two never gained as much popularity.
They all looked almost identical: the same font and the distinctive emblem of King George VI's crown. The slogans on them were "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory" and "Freedom Is In Peril, Defend It With All Your Might." The three looked like this: