Effective CTA – show value to a potential customer

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Let's say I'm selling this book through a dedicated landing page. I could put a CTA button next to the book description that says "Buy Now" or "Add to Cart."

I would choose another way to make an effective call to action. For example, I would test these two options:



"Learn to write effective texts"

"I want to write texts that sell"



Here comes another interesting topic. Should the Call To Action address the customer as "You" malaysia rcs data or be written in the first person?

If you have such a question in your head, guess what you should do? A/B test!

This is no joke. Many copywriters, marketers and business owners struggle with the same question. There is no single answer to it. Using A/B testing allows you to assess the effectiveness of prepared buttons, allows you to analyze the increase in conversion rate.

From my own experience, I can say that first person singular copy works better in most cases and categories I work with. In my opinion, direct phrases are of great importance, the call to action can then influence the recipient to a greater extent.

There are tons of case studies online to back this up, some of them incredible. Changing “Start your free trial” to “Start my free trial” gave Content Verve a 90 percent increase in CTR (clicks to impressions)!