Content marketing focuses on your readers or listeners and their concerns.

[shishir.seoexpert1]

Which headline appeals to you more?
Experience shows that heading 1 offers little added value and is also rather unspecific. How exactly do you want to help your customer? Heading 2 becomes clearer here: The guide offered represents gambling data israel the concrete solution to your potential customer's problem. Namely, that they are generating too few leads.

In addition, a personal approach and direct questions are always more effective because this makes the potential customer feel addressed and understood.

Therefore, focus on the customer and his problem and make it clear what solution you have available.

Relevant, correct content
The reader must now be able to find what you have previously teased with your headline in the rest of the text. Present your offer in more detail, while still keeping the focus on your customer.

Instead of focusing on your company and your product, always focus on your customer's problem. The following questions can help here:

Who is the offer intended for?
How can your offer help visitors ?
What possible objections and questions may arise?
How you address these questions is up to you - both text and video work well. A/B testing will help you find the version that works best for you.

For example, publish the table of contents for a white paper. This makes your content transparent and your reader gets a better idea of ​​what to expect after downloading it.