Instead, I had two major sources of inspiration for topics:

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When you genuinely help people achieve their goals, they build a relationship with you based on trust. You can’t necessarily measure “founder trust” on your KPI dashboards, but over time, your founder brand can create far more durable trust in your business than paid marketing and advertising can.

If you’re a founder wondering if you can make the time to invest in founder-led content, just know that it will become pretty easy to find the motivation when you begin to see the impact your insights and advice have on real people.

Finding Your Topics
When you first start doing content, you might panic at the albania telegram data thought of coming up with new topics every day. My suggestion: keep it simple and listen to your customers.

Back then, I didn’t want to over-engineer some sort of content schedule. I wasn’t doing SEO keyword research to determine what topics I would discuss. (Frankly, I didn’t know how!)


Problems my ideal customers were bringing me
Things we were learning as we were building our startup
For example, we once had a near-death experience where we had to negotiate our way out of a deal. I had saved us half a million dollars by simply being quiet and letting the other party negotiate with themselves. It was a profound lesson I learned by accident, but I instantly thought it would make a great story for other business leaders if they ever found themselves in this position.