The work of a copywriter – what does it involve?
Posted: Sun Feb 02, 2025 4:45 am
It's hard for me to explain to my friends and family what my job actually is. Creative in an advertising agency sounds abstract.
Especially with the older generation it ended the same way. "My son is doing something on the computer," a stereotypical mother tells her neighbors about the work of an IT specialist.
In my case, there is not even a specific work tool. It can be a piece of paper. It can be Google Keep. I can draw a concept in the sand with a stick. Or memorize it, forget it fifteen minutes later and curse that I didn't write it down.
I finally found the perfect answer. I came across a short film online that perfectly captures singapore rcs data the essence of a copywriter's work (which is where I started my advertising career). I start every writing training or workshop I run with it. It talks about the power of words and that's just what it's called. Of course, a copywriter's work isn't just about tinkering with words. But that's a topic for another time...watch it.
I wanted to share this film with you. First of all, because it's a moving story. Secondly, because from now on I'll be publishing more frequently on my blog texts related to the power of words . Expect more tips on how to write (from advertising slogans to articles). About the role of language in creating stories. How different messages affect us: persuasion, game, fun. First of all, of course, in the context of marketing applications.
Let me know what you think about my idea. I'm here for you, so it's nice to know if this thematic proposal suits you.
Especially with the older generation it ended the same way. "My son is doing something on the computer," a stereotypical mother tells her neighbors about the work of an IT specialist.
In my case, there is not even a specific work tool. It can be a piece of paper. It can be Google Keep. I can draw a concept in the sand with a stick. Or memorize it, forget it fifteen minutes later and curse that I didn't write it down.
I finally found the perfect answer. I came across a short film online that perfectly captures singapore rcs data the essence of a copywriter's work (which is where I started my advertising career). I start every writing training or workshop I run with it. It talks about the power of words and that's just what it's called. Of course, a copywriter's work isn't just about tinkering with words. But that's a topic for another time...watch it.
I wanted to share this film with you. First of all, because it's a moving story. Secondly, because from now on I'll be publishing more frequently on my blog texts related to the power of words . Expect more tips on how to write (from advertising slogans to articles). About the role of language in creating stories. How different messages affect us: persuasion, game, fun. First of all, of course, in the context of marketing applications.
Let me know what you think about my idea. I'm here for you, so it's nice to know if this thematic proposal suits you.