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Posted: Sun Dec 22, 2024 10:33 am
Definition: Lead distribution is the process of strategically assigning leads to specific sales reps.
You’re probably already familiar with lead generation, where you draw people in and get them actively interested in whatever your business sells. And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy.
But you may not have heard of lead distribution, which happens in between lead generation and lead nurturing. This is the step where you assign leads to salespeople, who will then nurture those leads. But if you want to do it right, you need a strategy behind how you assign those leads.
In this post, we’ll define lead distribution, the steps involved in the process, and the various strategies that sales managers can use for optimal lead assignment.
Plus, learn how you can use automated lead distribution with Nutshell CRM to enhance your closing rates.
Table of Contents
What is lead distribution?
The importance of lead distribution
Steps in the lead distribution process
Exploring various lead distribution strategies
Using lead distribution software to optimize your assignment process
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Get 70+ expert strategies for sales management success in our philippine pie telegram Sales Manager’s Survival Guide.
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What is lead distribution?
Lead distribution is the process of matching up specific leads with certain sales reps at your company. There are numerous ways you can do this, but most of them focus on assigning leads to the sales reps most qualified to convert them.
For example, a sales rep who specializes in airline company clients would be the perfect person to manage an airline lead. Lead distribution can be done manually, but it is often made simpler with sales automation tools.
Why is lead distribution important?
Lead distribution is a great way to help your business drive more sales (and ultimately more revenue). Why? Because it’s all about assigning leads to the people with the best chance of converting them. That means a higher percentage of your leads become clients, which results in higher earnings.
In other words, it’s essential to distribute leads strategically if you want your lead nurturing process to be as successful as possible. Otherwise, you risk losing out on a lot of potential clients.
Steps in the lead distribution process
When distributing your leads, there are a few steps you can expect to take. Here are some of the most common steps involved in the lead distribution process:
You’re probably already familiar with lead generation, where you draw people in and get them actively interested in whatever your business sells. And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy.
But you may not have heard of lead distribution, which happens in between lead generation and lead nurturing. This is the step where you assign leads to salespeople, who will then nurture those leads. But if you want to do it right, you need a strategy behind how you assign those leads.
In this post, we’ll define lead distribution, the steps involved in the process, and the various strategies that sales managers can use for optimal lead assignment.
Plus, learn how you can use automated lead distribution with Nutshell CRM to enhance your closing rates.
Table of Contents
What is lead distribution?
The importance of lead distribution
Steps in the lead distribution process
Exploring various lead distribution strategies
Using lead distribution software to optimize your assignment process
DOWNLOAD
Ready to become a better sales leader?
Get 70+ expert strategies for sales management success in our philippine pie telegram Sales Manager’s Survival Guide.
FREE DOWNLOAD
What is lead distribution?
Lead distribution is the process of matching up specific leads with certain sales reps at your company. There are numerous ways you can do this, but most of them focus on assigning leads to the sales reps most qualified to convert them.
For example, a sales rep who specializes in airline company clients would be the perfect person to manage an airline lead. Lead distribution can be done manually, but it is often made simpler with sales automation tools.
Why is lead distribution important?
Lead distribution is a great way to help your business drive more sales (and ultimately more revenue). Why? Because it’s all about assigning leads to the people with the best chance of converting them. That means a higher percentage of your leads become clients, which results in higher earnings.
In other words, it’s essential to distribute leads strategically if you want your lead nurturing process to be as successful as possible. Otherwise, you risk losing out on a lot of potential clients.
Steps in the lead distribution process
When distributing your leads, there are a few steps you can expect to take. Here are some of the most common steps involved in the lead distribution process: