Here are three lead distribution methods for automated routing:

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Once this is done, you can distribute the right leads to the right reps on your team. Then, each rep can see which leads they’re supposed to follow up with and focus on closing those leads.

Lead distribution in the sales process
So, what methods can sales leaders use to assign leads?

Popular Sales Lead Distribution Methods
Lead distribution can either be done manually or automatically. If you're manually assigning leads, there are basically two ways of going about it:

Picking from the lead pool: In this scenario, incoming leads are dumped into the CRM, and reps cherry-pick the leads they want. This means either the fastest rep wins the best leads, or a blind pull system morocco telegram data can be set up where reps only see lead details after accepting the lead.
Manual assignment: Directors of small sales teams may choose to assign each new lead as it enters the system manually.
If you’re a startup founder or sales manager, and you're dealing with a low number of leads, you’ve probably been assigning leads manually (or simply handling them yourself).

However, scaling your sales efforts and team size will quickly become disorganized and difficult.

“I often tell founders building sales teams that you’re probably better off doing it manually to start,” says Nick Persico, Director of Sales at Close. “But once you’ve hit a scale where manually assigning leads becomes an outsized part of your day, let’s say 15-20 percent of your time, then it’s time to automate.”