Static and dynamic image displays
Posted: Sun Feb 02, 2025 5:29 am
Image ads are used particularly often and are shown in the display network or as discovery ads on the three Google platforms Gmail, Google Discover and YouTube. The image ads can vary and can be seen as classic, static banner ads or dynamic ads . Dynamic remarketing has the advantage that exactly the products that were previously viewed are shown.
remarketing lists for search network ads
Another option is remarketing lists for search network ads (RLSA). Selected target groups are stored either in existing search campaigns or in campaigns created specifically for this purpose. In existing brazil phone number data search campaigns, bid adjustments are set up for certain target groups for remarketing purposes in order to guarantee that the ads are shown to users who are already known. With a sufficiently large amount of data, the advantage of specially created RLSA is that, as can be seen in the examples below, suitable text ads and discount campaigns can be stored.
video remarketing
In addition to image and text ads, Google Ads also offers the option of using videos as remarketing ads . The prerequisite for this is your own YouTube channel that is linked to your Google Ads account. As the world's second largest search engine , YouTube offers a lot of potential to attract attention outside of the obvious Google search engine cosmos.
Anyone who uses or wants to use remarketing campaigns should think about what goal they want to achieve by using remarketing in advance and during the optimization process . We have summarized which strategies deserve special attention and which mistakes should definitely be avoided in the somewhat older but still current blog posts " New Bloofusion Advisory: AdWords Remarketing: Increase your conversion chances with ten strategies " and " The 5 biggest remarketing mistakes ".
remarketing lists for search network ads
Another option is remarketing lists for search network ads (RLSA). Selected target groups are stored either in existing search campaigns or in campaigns created specifically for this purpose. In existing brazil phone number data search campaigns, bid adjustments are set up for certain target groups for remarketing purposes in order to guarantee that the ads are shown to users who are already known. With a sufficiently large amount of data, the advantage of specially created RLSA is that, as can be seen in the examples below, suitable text ads and discount campaigns can be stored.
video remarketing
In addition to image and text ads, Google Ads also offers the option of using videos as remarketing ads . The prerequisite for this is your own YouTube channel that is linked to your Google Ads account. As the world's second largest search engine , YouTube offers a lot of potential to attract attention outside of the obvious Google search engine cosmos.
Anyone who uses or wants to use remarketing campaigns should think about what goal they want to achieve by using remarketing in advance and during the optimization process . We have summarized which strategies deserve special attention and which mistakes should definitely be avoided in the somewhat older but still current blog posts " New Bloofusion Advisory: AdWords Remarketing: Increase your conversion chances with ten strategies " and " The 5 biggest remarketing mistakes ".