Refine your target group definition
Posted: Sun Feb 02, 2025 5:32 am
This is demonstrated by an American study carried out last year by The Female Quotient (in partnership with Google and Ipsos). It concluded that consumers tend to be more interested in a product - and buy it - after seeing an advert with a diversified or inclusive approach.
"Distortions and discrimination exist in advertising, but also in the media, both of which play an important role in conveying knowledge and forming opinions."
As we said at the beginning of this chronicle, advertising reaches europe rcs data everyone, everywhere and at any time. As always, we must therefore first ask ourselves the right questions about our future customers. What age group do they belong to? What exactly are they looking for? What are their values? Let us not forget that the time invested in defining the target audience more precisely will also allow us to reduce the costs of targeting those with less potential. Each medium has its own target audience, its own interests and its own objectives. It is therefore not advisable to publish the same content on all media. Let us also not forget that the increased use of social networks to transmit appropriate advertising messages can also lead to debatable or inappropriate comments. It is therefore important to use these channels with a precise knowledge of their peculiarities and with the necessary sensitivity. The hypersegmentation offered must above all help you to better define your target audience profiles in order to better manage the risks associated with their use and behavior. The real challenge is to convey the right message to the right audience.
"Distortions and discrimination exist in advertising, but also in the media, both of which play an important role in conveying knowledge and forming opinions."
As we said at the beginning of this chronicle, advertising reaches europe rcs data everyone, everywhere and at any time. As always, we must therefore first ask ourselves the right questions about our future customers. What age group do they belong to? What exactly are they looking for? What are their values? Let us not forget that the time invested in defining the target audience more precisely will also allow us to reduce the costs of targeting those with less potential. Each medium has its own target audience, its own interests and its own objectives. It is therefore not advisable to publish the same content on all media. Let us also not forget that the increased use of social networks to transmit appropriate advertising messages can also lead to debatable or inappropriate comments. It is therefore important to use these channels with a precise knowledge of their peculiarities and with the necessary sensitivity. The hypersegmentation offered must above all help you to better define your target audience profiles in order to better manage the risks associated with their use and behavior. The real challenge is to convey the right message to the right audience.