Emphasize your company's unique selling points

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The first two ad titles and the first description are mandatory. The green URL here is displayed in black and corresponds to the address of your website. It can contain up to two path fields.

Checklist: Tips for Writing Successful Text Ads and Ad Extensions
To create the most effective ads possible, you should pay attention to the following points:

Include emotions, exclusive offers, prizes, star ratings or limited-time promotions
Include questions
Use keywords or long-tail keywords
Calling customers to action with verbs and CTAs
Try tests with different messages
Search and optimize texts for errors
Use numbers and symbols for visual interruptions
Align landing pages and ads with gambling data canada each other
The fact that ads and landing pages are coordinated in terms of content helps with recognition. In addition, coordination is also essential so that an ad is displayed at all and the quality factor is good. In addition, this means that the cost-per-click bid (CPC) does not become extremely high.


How do I create a successful Google Ads text ad on the search network?

In the example above, four so-called sitelinks are attached. Google counts these sitelinks as extensions of text ads . These are additional information, such as offers, reviews, callouts, snippets, location or telephone number of a company.