Slack is a prime example of a startup that effectively leveraged word-of-mouth marketing to fuel growth. When they first launched in 2013, Slack offered a “preview release” to a limited number of users—just to test out their service.
The results were impressive, with eight thousand sign-ups in 24 hours.
As people began using the service, they began talking albania telegram data about it and sharing their positive experiences—initiating a powerful word-of-mouth marketing chain.
Of course, the platform deserved the praise. Slack offered a service that was intuitive, user-friendly, and met a real need in the market.
And even today, the tool inherently benefits users to invite others to Slack—which in turn creates a virality loop for the company.
Did Slack use SEO or paid advertising to draw attention? Not in the beginning. But they did have a marketing strategy in place. It was just built into the product.
3. Buffer's Social Media Strategy
Social media for SaaS isn’t always easy. Unlike direct-to-consumer brands, which are often much more visual in nature, SaaS companies need to get creative with their content.