How the Google Performance Max campaign works
Posted: Sun Feb 02, 2025 6:30 am
With this online campaign, you can use a variety of advertising channels with just one campaign . This means that your target group is addressed at the right time on the right platform according to their customer journey . The algorithm automatically adapts to the advertising channel and uses the texts, images and videos you provide to create suitable ads for your target group. The campaign's performance is based on the specified advertising goals. The primary goal of Performance Max campaigns is to increase conversions and conversion value.
In many campaigns, keywords are crucial for the display of lebanon phone number data ads. Performance Max campaigns, on the other hand, are based on context-based search . Google evaluates the user signals of the relevant target groups and assigns them to different interest groups . On this basis, the ads are displayed to relevant user groups .
The advertiser can also create so-called audience signals . This means that you can provide different audience information depending on the ad. Examples of this are:
Custom information about interests, purchase intentions and Google searches of users or the target audience
Self-collected data from Google Analytics data, remarketing lists, etc.
interests and demographic characteristics
Instructions for creating the Google Ads campaign
When creating, you have the option of adding logos, various text blocks, images and videos to so-called "assets". If you adhere to Google's requirements regarding the quality and relevance of the content, you will achieve the best results.
In many campaigns, keywords are crucial for the display of lebanon phone number data ads. Performance Max campaigns, on the other hand, are based on context-based search . Google evaluates the user signals of the relevant target groups and assigns them to different interest groups . On this basis, the ads are displayed to relevant user groups .
The advertiser can also create so-called audience signals . This means that you can provide different audience information depending on the ad. Examples of this are:
Custom information about interests, purchase intentions and Google searches of users or the target audience
Self-collected data from Google Analytics data, remarketing lists, etc.
interests and demographic characteristics
Instructions for creating the Google Ads campaign
When creating, you have the option of adding logos, various text blocks, images and videos to so-called "assets". If you adhere to Google's requirements regarding the quality and relevance of the content, you will achieve the best results.