Check your site's existing content

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Before you start developing and creating new content, it’s a good idea to audit your existing content to identify pieces that could be improved or fit into your topic clusters. To help you with this, you can use Semrush’s Content Audit tool .

However, a content audit mainly helps you identify content that you should either:

Keep
Update (improve your content to better target the search queries it ranks for)
Remove (content that is thin, duplicated or cannibalized that may be dragging down your rankings; remove)
Content auditing is about starting with what you already have before creating something new. In most cases, websites will have the opportunity to better leverage their existing content based on the data available.

Taking the time to audit your site's content allows you to turkey telegram number database make data-driven decisions, focus your efforts on achieving your goals, and recognize that improving existing content often yields faster results than creating new content.

7.
Once you have identified your pillar pages and grouped content within a topic cluster, it's time to start creating and developing content.

We're not going to give you a step-by-step guide on how to write content that ranks, but we will give you some tips to help you get started. It all starts with intention.

You need to know what a searcher expects to see when they perform a search. This allows you to create content that captivates users and leads to conversions.

For example, someone searching for “shoes” hasn’t specified the type, color, or even style of their shoes. You can expect to come across a page that offers options to browse different types of styles from that query.