How to Create a Startup Marketing Plan - Conduct Market Analysis (80/20 rule)
Source: Unsplash
2. Define Your Target Audience
Your next step is to develop and document an ideal customer profile (ICP), or a description of a company that would get significant value from using your product, and provide significant value to your company. Take 5-10 attributes that represent your ideal customer. If you sell to B2B customers, those attributes might include:
Funding status
Company size
Location
Industry
Type of customers they serve
The idea is to have a set of guidelines that will guide albania telegram data not just your marketing efforts, but enable every team to focus on the same, ultimate target customer. For example, teams can reference it to:
Hire full-time or freelance pros, like marketing team members, SEO consultants, freelance writers, graphic designers, and more
Qualify leads against clear criteria to make sure they have the potential to convert and get value from your product
Plan future product updates and launches
ICP is usually used in a B2B setting—hence the focus on the company as a whole vs. an individual—but you can use it in conjunction with a buyer persona. It’s more commonly used in B2C sales and marketing, but it describes the individual that buys your product, so it can help you better understand the role, goals, pain points, and interests of the decision makers you market and sell to.
Want a ridiculously accurate, useful, and actionable ideal customer profile? Grab our ideal customer profile kit that includes checklists, questions, and templates to define your target customer with serious precision.
Do you really know who your ideal customer is?