According to the organizers
Posted: Sun Feb 02, 2025 9:00 am
My personal aha moment was the women's strike. An extremely peaceful, cheerful day that dominated social media and media coverage, which was organized and orchestrated bottom-up with a lot of passion. 500,000 people came together. I found it astonishing that practically no Swiss company used the event as a communication platform, time or topic. Usually some company hijacks such events and runs a marketing campaign and sells all purple items for 50 percent off, organizes a "guerrilla middle east rcs data campaign" or places an award ad. Interestingly, this was not the case with the women's strike.
I think this shows a dilemma. Companies are hesitant to expose themselves when it comes to "women's commitment". They are too afraid of opening a Pandora's box. The topic is still too purple, too aggressive, too political, too left-wing.
I believe that this means missing out on a huge opportunity to differentiate yourself. Well-educated women are looking for companies in which they can grow and get involved. Female consumers want brands that understand, support and advance their issues. My hope is that companies in Switzerland will soon discover “women’s commitment” as an economic opportunity too. Because it can be used to attract and retain excellent employees in the “war for talent”. And because you can still clearly set yourself apart from the competition in the “war for eyeballs”. With Swissness you have to find a very clear field. When it comes to sustainability, as a company you are no longer alone. But when it comes to “women’s commitment”, you would be the pioneer. And everyone remembers the pioneer. And everyone.
I think this shows a dilemma. Companies are hesitant to expose themselves when it comes to "women's commitment". They are too afraid of opening a Pandora's box. The topic is still too purple, too aggressive, too political, too left-wing.
I believe that this means missing out on a huge opportunity to differentiate yourself. Well-educated women are looking for companies in which they can grow and get involved. Female consumers want brands that understand, support and advance their issues. My hope is that companies in Switzerland will soon discover “women’s commitment” as an economic opportunity too. Because it can be used to attract and retain excellent employees in the “war for talent”. And because you can still clearly set yourself apart from the competition in the “war for eyeballs”. With Swissness you have to find a very clear field. When it comes to sustainability, as a company you are no longer alone. But when it comes to “women’s commitment”, you would be the pioneer. And everyone remembers the pioneer. And everyone.