Potential difficulties in promoting a website using low-frequency queries

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In everything, moderation is important, optimization is no exception. Unique titles and descriptions containing the main key are very important, but you need to monitor the quality of the texts no less closely, preventing overspamming. Content is for readers, not for search engines, which have already learned to recognize the various tricks that publication creators use. Although, of course, there are specialists who know how to not just stuff the text with keys, but fit them in organically.

Promotion by low-frequency keywords travel agency email list often requires changes to the site structure in terms of adding additional sections, blocks, etc. These works are necessarily accompanied by optimization of each promoted page, and there may be quite a few of them.

Working with semantics for low-frequency queries requires a lot of time and effort.

Unique content is another challenge. You can create it yourself, spending only time. If you order articles from professionals, you will need to invest money.

The costs of promotion by low frequency depend on the characteristics of the resource being optimized: condition, subject matter, content and much more.

However, the first results of promotion for low-frequency queries are usually visible within a couple of weeks after the optimizers have completed their work.

Stages of independent website promotion for low-frequency queries
Selecting a semantic core. It is necessary to analyze search phrases in detail and choose those that really suit your resource (for example, you need to exclude the word “download” from the query if you do not provide users with such an opportunity, but simply tell about some program). Statistics tools will help in collecting semantics. There are a lot of them, they are presented in free and paid versions. Thus, Yandex offers its tool wordstat.yandex.ru.

Website optimization. You need to check whether duplicate pages are indexed in the search. If not, then everything is fine: if there are duplicates, they are deleted or closed from search crawlers in the robots.txt file. To ensure that adding pages, changing their meta tags and updating content does not take much time, you may need to modify the content management system (CMS).

Sitemap.xml is a sitemap that you need to monitor for updates. You can update it automatically or manually; it is important to do it on time to make it easier for search engines to index new content. Set priorities, assign indexing order, etc.

If possible, it is better to refuse purchased links to the resource. Search spam (spamdexing) is strictly prohibited! It will not bring any benefit: in an effort to increase the resource rating for search engines, you will lose the loyalty of users. In addition, search robots will sooner or later recognize unethical optimization methods and filter the site.

Spamdexing is a variety of black-and-gray SEO methods: posting text on a website that is invisible to users; different content for search spiders and users (cloaking); overspamming of publications; low-quality content generated automatically; doorways optimized for queries that redirect visitors to the promoted website; link spam; excess of tags, etc.

Once the preparation is complete, you need to divide the queries into groups of 3-6 pieces (by semantics and based on word intersections). The groups are distributed among the promoted parts of the resource.