Features of Website Promotion in Yandex Search Engine

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When promoting a site through Yandex, you need to be prepared for a longer indexing period compared to Google. This means that the search engine does not immediately begin to take new materials and links into account when ranking.

When working with Yandex, SEO optimization is not a guarantee of excellent results. Even with maximum content optimization, the resource will not get into the TOP-10 if the system does not rate the quality of the information provided on it highly enough.

9 Features of Website Promotion in Yandex us companies board of directors email list Search Engine

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To assess the usefulness of information contained on a site, the search engine uses more than a hundred different criteria. Here are some of them:

The site will reach the top if:

A site will not rank highly if:

All texts and illustrations on it are unique.

Many materials are copied from other sources.

The design is developed in such a way as to help users find the pages they need faster.

The structure of the pages is not intuitive, there are errors in the interlinking.

Internal and external links are linked to relevant sources of information.

There are links to sites with viruses or useless resources.

Promotion is carried out according to requests that correspond to the products being sold.

The pages contain simple lists of queries and aggressive advertising.

For successful search engine promotion of a website in Yandex, it is important to consider the following features of this search engine:

The influence of content quality on search results positions is increasing. Yandex considers pages more attractive that contain visual materials in addition to text, be it photos, videos or infographics. It also determines the relevance of content to a given topic quite well, and not only by keywords. For example, if we are talking about car repair, the system knows that the page should contain words such as “body”, “engine”, etc.

Some difficulties may be related to the settings of the site display in the search results. If Google takes a snippet from the description, then its domestic competitor often uses the first sentences of the text. If the Title does not contain enough characters, Yandex will almost certainly add a few words from the text, which will lead to a change in the page name.

The age of the site is one of the most important criteria for Yandex. If the site was created very recently and has many competitors, it is almost impossible to get into the TOP. There are exceptions to this rule, but they are very few. For example, the rapid promotion of a young resource can be associated with a large number of links from authoritative sites. At the same time, the site can rise in the search results by itself simply due to its age.

Constant updating of the site. Among Yandex requirements for sites for their promotion, one cannot fail to note regular updating of pages. The publication of unique materials, replenishment of the assortment and competent increase of the link mass contribute to the stable growth of positions in the search results.

Regional binding of search results. Yandex forms results taking into account the user's geographical location, social niche and interests. Personalization in the domestic search engine is much more developed than in the American one, and this can be easily verified by personal experience. For the same commercial request, for example, "installation of plastic windows", Yandex will offer mainly local sites, but in Google you will still have to search for them.