Basic principles of LSI copywriting

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The concept of LSI copywriting can be briefly expressed as follows: the main thing is the meaning, not the technology. The introduction of keys should be justified semantically. If the word is necessary to answer the user's question, it is appropriate, if not, it is superfluous.

Basic principles of LSI copywriting

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Since LSI copywriting is not aimed at ameriplan email leads overfilling the text with keys, you have to look for other ways. For example, expand the semantic core of the article with additional words and phrases related to the given topic. The following will help in their selection:

Search engine suggestions that appear while you type your query.

Statistics from Yandex.Wordstat (“What was searched for with the word…”).

The block at the bottom of the search results is “People are looking for... together with...”.

By enriching the core with additional words, you will more accurately reveal the topic and simplify the task of search robots in determining the subject of the text.

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Let's look at a practical example from LSI copywriting. Let's say we need to write a text with a popular query "golf". A key consisting of a single word does not give the search engine information about what topic the article is about: sports, cars or clothes. The robot will have to analyze the rest of the text - the thematic core.

This also applies to more detailed queries. For example, when ranking results for the search query “golf rules,” the system will focus on the extended semantic core to provide the most relevant pages possible and speed up finding the answer to the user’s question.

Thus, LSI copywriting can be characterized as creating content for specific search queries and adding to them the maximum number of related and synonymous concepts on the topic at hand. Competition is not based on the density of the key in the text, but on the elaboration of the associative core.

If the article is written in accordance with the rules of LSI copywriting, but does not reach the top, take a closer look at the content and improve it: add expert assessments, illustrative material, graphs and tables.