Web page layout

[subornaakter20]

Based on the created layout, the code structure of the page is made. If the purpose of the site is to collect applications and contacts for subsequent mailing, you can create it in HTML, but if edits are required, knowledge of layout will be required. Then the site is connected to the selected management system, hosting, and ameriplan email leads optimized for gadgets (so that the landing page is displayed equally correctly on smartphones and tablets, adaptive layout is required).

Mandatory testing

Mandatory testing

Source: shutterstock.com

If any errors were made during the work, then at this stage they are all eliminated without losing the effectiveness of the site. The correctness of its display on all types of devices and in different browsers is assessed.

As you can see from the list above, a one-page site requires a lot of work and the involvement of specialists in various fields. It is important that everything is done correctly from a technical point of view, but the creative component is no less important. This complex can only be provided by people who have the necessary experience in creating such sales pages. In addition, the work does not end with the launch of the site, because you still need to make the right and responsible choice of channels through which hot buyers will rush to your chic one-page site. Therefore, you need to be prepared for the fact that all this work will require time and financial costs, which will pay off if the site is created with high quality.

Approximate timeframes for developing a turnkey landing page
To avoid disappointment and deceived expectations, it is necessary to understand as clearly as possible at the preparation stage what the customer expects (often he himself does not know what exactly he wants to see in the final). For this purpose, a briefing is organized, in which, if necessary, the company's employees take part. The more information is received, the clearer the goal, quality and pace of its achievement, the amount of necessary financial investments will be.

Clear understanding of the task (deadline - 1 day)
Standard briefs most often include the following:

type of activity of the company;

who are the company's main competitors;

the client's wishes regarding the landing page (from appearance to functional characteristics). If the client has difficulty answering, you can ask what resources he likes, whether he wants his one-pager to be similar to them;

getting contacts;

understand the need to use features that attract special attention (often this means increasing the time and cost of website development).