Basic mistakes when creating a greeting on a website

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If a company wants to have an original greeting on the site, it is necessary to clearly understand what the purpose of writing it is and who the audience is. Having a clear idea of ​​this, it is much easier to create a useful text in all respects. But it happens that a copywriter makes some mistakes when creating an appeal to readers.

Mistake #1: Company information on the main page.

Sometimes a text with a story about the apparel company database history of the company's creation and its development can be useful. It can play an important role in forming a positive image of the company in the eyes of the client. However, in most cases, such information on the main page of the site is unnecessary and basically no one is interested in it. If a person came to buy a book, he is unlikely to care how the company selling it was created. He wants to know at what price the product is offered, whether there are discounts on it, whether there is a bonus system, etc.

Basic mistakes when creating a greeting on a website

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Mistake #2: Describing the industry the company represents.

In the vast majority of cases, people are not interested in reading long texts about the specifics of the industry to which the company belongs. They come to the site for a certain product in the hope of buying it quickly and profitably. Such specific information will not help either increase sales or SEO optimization.

Mistake #3: Clichés and templates.

Copywriters often sin with speech cliches and template phrases. In themselves, they do not pose a threat to sales on the site, but they clearly do not add originality to the text. The following templates are especially common:

"A young and dynamically developing company."

"A team of professionals providing high quality services."

"A company aimed at fruitful and mutually beneficial cooperation", etc.

Mistake #4: Lengthy texts without specific information.

A welcome message on a website filled with water is pretty meaningless from all points of view. Such text simply fills up empty space and is not capable of influencing the formation of a positive image of the company and the website's rating on the Internet.

There is no point in wasting precious space on the main page on placing text consisting of general phrases and lengthy reasoning. Specifics and benefits, information about advantageous offers and future discounts for regular customers - this is what a potential client will appreciate.

Even if the text is intended to be confidential, a heart-to-heart conversation with a person from whom the company does not need anything, but the user does not find anything useful in it, the text will most likely cause irritation.

Mistake #5: No logical conclusion.

The greeting text, like any other, should not only be well structured and logically constructed, but also have some kind of logical conclusion at the end.

A greeting that breaks off mid-sentence, forcing the reader to think up a possible ending, loses its meaning. Slogans at the end of the text also work extremely rarely, if we are talking about small and medium businesses. It is much more effective to duplicate a special offer with a link to the necessary page of the site.