Things You Should Never Do When Optimizing Your Texts

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As mentioned earlier, content must be on the site. However, published content does not always meet the requirements of users and search robots.

Highlight keywords in bold, either fully or partially. This worked ten years ago. But now search engines penalize pages and apply filters for such antics. In addition, if you optimize the text too much for search engines, it will be difficult to perceive. Some copywriters highlight keywords to show off their work. And Internet resource architects email list owners move articles without thinking about removing the highlights.

It is acceptable to highlight words only when it is necessary to focus attention on the most basic and important things. This will help the reader to quickly navigate the topic being covered and better absorb the information. In other words, content can be optimized by highlighting individual fragments, and even should be. But this should be done precisely for ease of perception, and not as a link to keys.

Keyword spamming is frowned upon by search engines. The more often the keywords are used, the worse the content is perceived. And this entails a deterioration in behavioral factors or even getting under a filter in search engines.

1-3 occurrences of the keyword per 2000-3000 characters are allowed. But the text must be easy to read. If necessary, rephrase (use other word forms) the exact occurrence of keywords so that the article looks natural (search robots immediately detect any deviations). Choose a convenient service for checking the frequency of use of various words on a web page.

Useless content will not help optimize the site, but will only harm it:

Readers and search robots perceive content that is written in a good style and with the correct keyword frequency, but with increased “wateriness” (the required volume is maintained, but there is no meaning).

Articles from poorly written, narrow-minded "SEO copywriters" and authors who have no knowledge of the topic will not help you either. As a rule, the meaning of most of these "masterpieces" is simply impossible to understand without racking your brains. In addition, search engines easily recognize phrases that are inconsistent with each other and filter out such pages.

If you optimize articles only for search robots, then even without highlighting words in a different font and maintaining the required key density, they will look very similar to an automatic translation from another language (look at the examples on some doorway).

Texts should be correct both in spelling and punctuation (don't take this as a banality). If necessary, you should even hire a professional editor. And here's why:

Readers lose interest and trust in an online platform immediately after they discover several blunders. This means that trivial mistakes lead to loss of clients and increased losses.

Search robots operate according to certain algorithms that allow them to evaluate a web page in terms of spelling. There is probably a threshold for the number of errors after which pages start ranking poorly. In addition, we should not forget about assessors — search engine workers who visually evaluate Internet resources and pay attention to grammar.

Low uniqueness of content (copied from other sites or borrowed in some other way) prevents you from receiving the desired dividends. Even initially unique content often ceases to be so due to its replication (theft) on the Internet.