An equally important factor is the design of the site menu. Despite the variety of techniques that can be used in its development, the most common remain the classic options for the location of the names of the resource sections - horizontal and vertical.
For ease of perception, some conditions are observed. Thus, the horizontal menu does not use two-line writing, and the vertical menu is made quite narrow, for which the names of the tabs are also left short (one or two words).
The implementation by software tools art director email list is inextricably linked with the design. The simplest and most accessible option is a menu for a site in HTML, you can use Javascript and Flash. In order for the resource to be indexed by search robots fully, preference is given to a site menu in HTML and CSS.
Source: shutterstock.com
When developing the structure, adhere to hierarchy: from the general to the more specific. To avoid unnecessary bulkiness, do not "deepen" the menu too much, three levels are quite enough for comfortable navigation on the site.
In special cases, when the specifics of the resource require greater depth (for example, in online stores), the “grid” structure is used.
The creators of the project, based on its type and volume, stop at one menu or add several more. When designing additional navigation elements, they are guided by the same principles: accessibility for users, visibility for search engines, a well-thought-out structure and a limited number of levels in "depth".
Webmasters' efforts should be aimed at creating the best website menu: comfortable for visitors, facilitating their conversion into clients or customers in the long term.
Recommended articles on this topic:
Adaptive Website Layout: A Guide for Beginners
Website Design: How to Properly Declare Yourself on the Internet
User-generated content that kills two birds with one stone
The influence of the website menu on promotion
The main goal that resource owners strive to achieve is a place at the top of search results. Compliance with the following conditions will help in solving this problem:
Convenient navigation and competent interlinking. Internal optimization will ultimately be appreciated by both users and search robots. Interlinking helps with the orientation of visitors in the resource content, allows them to easily follow links to the necessary sections. The three-click rule should become the main one when navigating the site.
Interesting section titles help increase the time a visitor spends on the project pages. For search engines, this is a positive criterion when assessing behavioral factors.
What type of menu to choose for a website
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