Who your customers are

[sumaiyakhatun26]

Challenge assumptions. Regularly re-evaluate your chosen metrics. Different perspectives can yield more holistic insights. Apart from tracking foot traffic in a store, assess the average spend per customer.
Cross-reference sources. Use various sources to validate your data. For a skincare clinic, apart from online reviews, use social media sentiments and direct customer feedback.
Don’t settle for basic information. Look at all available information to confirm or disprove your conclusions. Use any or all of the following:

SpyFu: This is a great way to discover keywords and Adwords your competition might use.
Google Trends: Want to stay on top of the latest trends? Need to know where customers cambodia rcs data go after they leave your site? Try Google Trends.
Google Alerts: Set up alerts so you know what customers are saying about your competition. Set one up for yourself and get easy access to the water cooler gossip on your business.
3. Develop personas for your target customers
Personas help you figure out the following:
What their goals and frustrations are,
Where they spend their time,
When they’re the most active or available,
Why they make certain decisions, and
How they interact with your product line or buy your services.
What is a user persona?
User personas, also called marketing personas or buyer personas, are made-up identities that provide a detailed description of your target customer. A well-thought-out, completely formed user persona should include plenty of personal information. It should include demographic information, career history, and hobbies.