Like a Gallic Village
Posted: Sun Feb 02, 2025 9:52 am
Shortly before Easter, in Paris, the city of love, not only hearts were burning, but also Notre Dame. For a brief moment, the world remained in collective mourning. Only one topic dominated all media. With a few exceptions: Swiss television ignored the horrific reports from France - and broadcast the health program "Puls". A Gallic village that is resisting the events in the capital of the Gauls.
Swiss television later argued that it had reported the fire live on its internet portal. This is exemplary, even though viewers didn't see anything. This sounds pedantic given the mild outcome of pakistan rcs data the tragedy, but SRG is still called the Swiss Broadcasting Corporation. This should give our publishers something to think about: if SRG also uses a digital-first strategy, it will threaten its own news portals in the long term. The internet is pure Darwinism: in the long term, whoever has the most clicks and reach survives.
This is demonstrated by the example of Austria. There, the ORF, which is financed by fees, operates the largest news portal. Without the annoying obligation to introduce paywalls like the private broadcasters, it is always superior to the competition.
If our publishers do not fight back, the SRG will have the most dominant portal in just a few years. Gilles Marchand's troops are doing it cleverly: the expansion of their Internet offering is more quiet than the reconstruction of Notre Dame. Restraint is their trademark. As with the reporting from Paris.
Swiss television later argued that it had reported the fire live on its internet portal. This is exemplary, even though viewers didn't see anything. This sounds pedantic given the mild outcome of pakistan rcs data the tragedy, but SRG is still called the Swiss Broadcasting Corporation. This should give our publishers something to think about: if SRG also uses a digital-first strategy, it will threaten its own news portals in the long term. The internet is pure Darwinism: in the long term, whoever has the most clicks and reach survives.
This is demonstrated by the example of Austria. There, the ORF, which is financed by fees, operates the largest news portal. Without the annoying obligation to introduce paywalls like the private broadcasters, it is always superior to the competition.
If our publishers do not fight back, the SRG will have the most dominant portal in just a few years. Gilles Marchand's troops are doing it cleverly: the expansion of their Internet offering is more quiet than the reconstruction of Notre Dame. Restraint is their trademark. As with the reporting from Paris.