Image via Mashable.
All brands are built on philosophies, values, and end goals, and sometimes it can be tricky to quickly communicate all of these values to consumers. Earlier, I mentioned that design can be like a universal language that helps you visually communicate these values to your audience through colors, images, icons, type, and more.
Let's look at an example from Nike. Now, Nike has maintained its brand as a company that inspires, promotes and enhances the speed and agility of athletes. They place a lot of emphasis on ergonomic product design, power, speed, a no excuses attitude, etc. Nike has perfectly embodied an authority, motivation and tone in all of its visual communication designs. Let's look at this example.
Nike has captured their entire brand ethos through brazil mobile database their design – strength, agility and determination, all in one design. Image via Chris Welsby.
The dynamic, bold black and white image of athlete Perri Shakes-Drayton; the rough, rough handwritten typeface; and the heavy, contrasting block design at the base form a design that is punchy, motivating and powerful – one that encapsulates and communicates all of Nike’s brand values in a visual and immediate way.