Private Blog Networks Private blog networks PBNs are a group of authoritative websites that are used solely for link building. They are similar to link farms in that they are both designed to inflate the number of links pointing to a website. Each PBN site links to the site they want to boost in search results but do not link to each other. Black hat SEOs who want to build private networks will often purchase expired domains that have already established authority.
They will write content similar to what existed before the domain expired and add links to their own site. They hope that search engines will not notice that they are controlling a network of sites and will rank israel mobile database their main site higher in search results. spotting PBNs, and if you use PBNs to improve your search presence, your site may be severely penalized. Rather than working on building fake sites, focus on creating high-quality content under your own domain. Keeping your content under one roof means that your site will be highly authoritative because everyone will be linking to one domain.
Examples of Black Hat SEO Groupon's Bait and Switch Groupon was accused of bait and switch by San Francisco Integrated Travel. The travel company ran a promotion with Groupon, but the coupon site continued to advertise the promotion on Google long after it ended. When searchers clicked on Groupon’s page, they could not find any discounts because the content had been swapped out. This bait and switch happens with PPC ads, but they also happen frequently in organic results. JC Penney’s Black Hat Links JC Penney ranks at the top of search results for a ton of keywords, from “skinny jeans” to “home decor.” The retailer’s strong performance in search results coincided with the holiday season.