Link baiting is just that, creating content that grows in popularity and gets linked to because of its value to readers.
While we can explain link bait at the highest level as “awesome content that people actually want to link to,” there’s more to it than that, as not all content can be positioned as link bait.
Far from it. In fact, most link bait falls into a few different content formats, including:
Interactive assets
Long Guide
Visual Effects
Controversial or topical content
While there are exceptions, the bulk of link bait usually finland mobile database consists of these formats, which is an effective way to get backlinks to your website; you just need to understand how to use it effectively.
Why Link Baiting Is an Effective Link Building Strategy
Link baiting is an effective link building strategy for the simple reason that it is one of the few methods you can use to gain authoritative links at scale, and it is also one of the few methods that can scale.
In contrast, taking a tactic like building broken links relies on opportunities you can exploit in this case, dead links on other people’s sites.
With link baiting, you are in complete control. You only need to create link-worthy content; you have complete control over how to amplify this strategy.