Actionable
OK, so we have perceived content. But how do we make sure it’s actionable?
HTML Sitemap
Photo of hand drawn HTML sitemap example.
Some SEO advice I often see people give is to build an HTML sitemap and put breadcrumbs on your pages. A lot of times, you might get some resistance from this.
We know that HTML sitemaps are important for SEO because turkey mobile database they help discover important pages in the site hierarchy. We also know that breadcrumbs are equally important for discoverability.
Both of these elements help users who use assistive technology to better navigate the site.
Breadcrumbs
Photo of hand drawn breadcrumbs example.
The breadcrumbs allow me to resolve contextual details, let's say it's a product search page on an e-commerce site, without having to go back up to the menu and then resolve each menu item again. This is also important for people who navigate with a keyboard and use assistive technology.