See what keywords your site currently ranks for.
This is a quick and easy way to benchmark your current rankings and gain insight into your performance on the SERPs.
You should also keep an eye on organic keyword trends to benchmark the breakdown of keyword rankings in different position groups. You’ll use this data further in the process to identify quick-win opportunities.
Alternatively, to benchmark your performance against a keyword china mobile database list you’ve already put together, you can use the Semrush position tracking tool.
What’s important here is that when determining your priorities, you understand your starting point for using these insights.
Setting goals and KPIs
As with any strategy, you must effectively set goals and KPIs at this stage.
After all, you need to be able to measure your progress. Setting clear goals means you can see how close you are to meeting those goals by tracking the relevant KPIs.
Read our guide on the 12 important SEO KPIs you should be tracking to learn more about how to implement these metrics on a broader level, but when developing specific goals and performance indicators for your keyword strategy, consider using.