Help Google "understand" your website
Posted: Sun Feb 09, 2025 8:58 am
Importance to SEO
A solid website structure greatly improves your chances of ranking well in search engines. There are three main reasons for this:
The way you structure your website will give Google important clues about where to find the most valuable content on your site. It helps search engines understand what your site is primarily about or what you are selling. A decent website structure also enables search engines to find and index content quickly. Therefore, a good structure should result in higher rankings in Google.
Stops you from competing with yourself
On your website, you may have very similar blog posts. For japan mobile database example, if you write a lot about SEO, you could have multiple blog posts about site structure, each covering a different aspect. As a result, Google won’t be able to tell which pages are the most important, and you’ll be competing with your own content for the top Google rankings. You should let Google know which page you consider to be the most important. You need a good internal linking and category structure to do this, so all those pages can work for you, instead of against you.
Handling changes on your website
The products you sell on your store will likely evolve over time. The same goes for the content you’re writing. You might add new product lines as old stock sells out. Or you write new articles that make old ones redundant. You don’t want Google to show outdated products or deleted blog posts, so you need to handle these changes in your site structure.
A solid website structure greatly improves your chances of ranking well in search engines. There are three main reasons for this:
The way you structure your website will give Google important clues about where to find the most valuable content on your site. It helps search engines understand what your site is primarily about or what you are selling. A decent website structure also enables search engines to find and index content quickly. Therefore, a good structure should result in higher rankings in Google.
Stops you from competing with yourself
On your website, you may have very similar blog posts. For japan mobile database example, if you write a lot about SEO, you could have multiple blog posts about site structure, each covering a different aspect. As a result, Google won’t be able to tell which pages are the most important, and you’ll be competing with your own content for the top Google rankings. You should let Google know which page you consider to be the most important. You need a good internal linking and category structure to do this, so all those pages can work for you, instead of against you.
Handling changes on your website
The products you sell on your store will likely evolve over time. The same goes for the content you’re writing. You might add new product lines as old stock sells out. Or you write new articles that make old ones redundant. You don’t want Google to show outdated products or deleted blog posts, so you need to handle these changes in your site structure.