High converting e-commerce marketing email examples

[Mostafa044]

We experimented with each subject line and looked at other ecommerce companies’ subject lines to learn what we could do. We tested days of the week and times of day to send our email campaigns.

We study everything we can about what others are doing to be successful with email marketing for ecommerce. We build and re-build our email marketing strategy. What seems to work one day, doesn’t work the next. But we keep moving forward and trying to learn.

Something that kept bugging us was that we really needed to have a “North Star Metric” that we could use to measure success in our email delivery efforts. Then, one day, we were in a meeting and I asked the question – “How much is an email subscriber worth to us?”. And, no one could answer.

We have all this data. We know the open rate, the click rate, and the purchase rate. We know how many people are on our list, how many people unsubscribed, and how many people added.

We know a lot about our email marketing, but we can't answer that one question – “How much is an email subscriber worth to us?”

Email marketing for ecommerce has come a long way afghanistan phone number list since we first started CellarThief. However, one thing that hasn’t changed much over the past decade is that most ecommerce companies still can’t answer the simple question “how much is an email subscriber worth?” Without that knowledge, growing an ecommerce email program is difficult, and without a successful ecommerce email program, growing an ecommerce company is nearly impossible.

So, let me go back to my CellarThief story. We were trying to build a great brand and with very little money, we thought the only way to do it was to get a better understanding of our email marketing.

Over the next few weeks, we decided to answer the question….”How much are our email subscribers worth to us?” When we did, we had about 5,000 email subscribers. These subscribers had signed up to receive offers and we were adding several per day. These email subscribers were highly engaged.

Our email open rate is above 35%. Our click-through rate is above 2.5% and our purchase rate is solid. We are still very small but we have a well-engaged group of email subscribers.