The reason content is important is because it is an effective mechanism for pulling people into your marketing funnel . If you are not familiar with the concept of a marketing funnel, it is a visual representation of the process of attracting and retaining customers.
Here’s how it works:
People first become aware of your brand. Their interest and desire grow until they consider buying what you sell. Eventually, they take action and become customers. If you impress them with your product or service, belgium telegram data they become loyal customers and potentially even advocates for your brand.
But the problem is:
Not everyone who knows your brand will want your product. Not everyone who wants your product will consider buying it. Not everyone who considers buying it will buy it, and not everyone who buys it will become a loyal brand advocate.
That’s why the marketing funnel is funnel-shaped, and people fall out of the process at each stage.
What does this have to do with content?
Content not only pulls people into your marketing funnel, it also makes your marketing funnel more efficient.
For example, our keyword research guide ranks highly on Google for “keyword research” and gets an estimated 5.6k monthly search visits. This attracts our target audience and increases brand awareness :
But that’s not the only thing this guide does. It also creates interest and desire for our product by showing readers how to use Ahrefs to solve their problems .