Creating content is a time-consuming process, so it makes sense to get as much out of every post as possible by repurposing it on other channels.
For example, we repurposed our blog post about YouTube for long-tail keywords :
We also created tweets based on some of the key points in the article:
Tweet translation : Long tail keywords are words with low search brazil telegram data volume. They get their name because they appear at the end of the search demand curve. Despite what many people think, it has nothing to do with the length, specificity or effectiveness of keywords.
Keep in mind that when we talk about repurposing content, we’re not talking about reposting the same article verbatim on other channels. If you compare “long tail keyword” articles to videos, you’ll see that the two are very different. This is because content that works well in one format may not work well in another, so you should often repurpose rather than republish.
Final Thoughts
Successfully scaling the production of high-quality content can have a hugely positive impact on your business. We’re living proof of that, as are many other businesses that have taken a similar approach to content, such as Buffer and Wise .
But remember: don’t fall into the trap of creating content without a solid content strategy . It’s a surefire way to waste time, money, and resources.
Have questions? Send me a message on Twitter .
Use content across multiple channels
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