That may have worked 10 years ago, but consumers have wised up
Posted: Mon Feb 10, 2025 10:34 am
We talk a lot about offers on the Hello Bar blog. Offers are what make the marketing wheels turn.
Without an offer, you won't have any takers. That's just common sense, right?
However, you have to deliver the best offer at the right time. What will convince readers to click on your email? A subject line that is impossible to resist.
This type of offer encourages users to click through, at least to explore further and decide whether the offer is worth their time — or their money.
4. Offer Quick and Easy Fixes
We love simple and easy things. What can we say? We, as humans, are pretty lazy.
If you can offer a quick and easy fix to a legitimate problem, bosnia and herzegovina phone number list your email subscribers will click on it. They won’t have any other choice.
Want to know how to unclog a sink in 60 seconds?
Learn how to improve your email subject lines with 2 simple tricks
Get rid of water fleas forever with this one easy way
See where we're going? Tempting simple fixes for legitimate problems.
You don’t want to create scarcity or urgency.
Confused? Let me explain.
You may have heard about the department store pricing scandal. Consumers took screenshots of product pages on the store's website when the product was on sale and then it was gone. The price was the same.
That's the artificial urgency. People think they're getting a great deal, but they're not.
Without an offer, you won't have any takers. That's just common sense, right?
However, you have to deliver the best offer at the right time. What will convince readers to click on your email? A subject line that is impossible to resist.
This type of offer encourages users to click through, at least to explore further and decide whether the offer is worth their time — or their money.
4. Offer Quick and Easy Fixes
We love simple and easy things. What can we say? We, as humans, are pretty lazy.
If you can offer a quick and easy fix to a legitimate problem, bosnia and herzegovina phone number list your email subscribers will click on it. They won’t have any other choice.
Want to know how to unclog a sink in 60 seconds?
Learn how to improve your email subject lines with 2 simple tricks
Get rid of water fleas forever with this one easy way
See where we're going? Tempting simple fixes for legitimate problems.
You don’t want to create scarcity or urgency.
Confused? Let me explain.
You may have heard about the department store pricing scandal. Consumers took screenshots of product pages on the store's website when the product was on sale and then it was gone. The price was the same.
That's the artificial urgency. People think they're getting a great deal, but they're not.