Below you will learn how to improve the information architecture of your website.

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3. Improving the website structure
If your content is relevant to users and easy to reach, this will have a very positive effect on your SEO ranking.

Use the main navigation or the footer to link important pages

Such so-called global elements can be used optimally to loan database generate more internal links for a page and to structure your website. This is usually the main navigation or the footer.

Make your most important pages directly accessible from the homepage

Many visitors regularly land on the homepage, so you should link your most important pages there. Be careful not to link too many pages, because the more different pages are linked, the less authority is passed on via the link.

Distribute content better thanks to additional categories

Relevant subcategories not only help visitors to find their way around your website better, but are also beneficial for SEO rankings.

Rethink the sorting on overview pages

Particularly with blogs, it is common for content to be sorted by date. This means that older articles are pushed further back by new content and are therefore harder to access internally. Google then assumes that content that is difficult to access is less relevant for users. As a result, it drops in the search engine rankings. It is therefore worth creating a page that links to your most popular posts or most frequently read articles, for example.