This delayed retrospective version of evaluating the effectiveness of marketing for the purposes of further planning is acceptable when there is a more or less stable situation on the market and there is enough time to test hypotheses.
This information is certainly useful, as it is used for long-term planning in marketing, but it is absolutely not suitable for operational decision-making. Marketers need results here and now, there is no opportunity to wait 3-6 months until the deals on leads are closed.
The effectiveness of marketing activities of the just turkey mobile database completed period can only be assessed preliminary and promptly (so that information on the results of the promotion can be used for planning now) using qualified leads. Lead qualification is performed faster than closing a deal on a lead, usually within two weeks.
This method is not practical for businesses where the customer makes a purchase almost immediately after the first contact with the company (usually when buying fast-moving goods, medicines, services that the customer can use in a limited period of time, here and now). marketing activities can be assessed precisely by sales literally a couple of days after the end of the reporting period.