that initiates a need to buy or an interest in a product. It can take the form of an advertisement, a recommendation, or even an everyday experience that makes the consumer aware of a specific need.
It triggers an impulse to action, prompting the customer to seek information about the product or service and beginning their shopping journey. It is the starting point that leads to the next stages, where the consumer begins to verify available options.
First Moment of Truth (FMOT) – the first moment of truth
the first moment of truth
Image Source: 9series
The first moment of truth, which refers to the moment when a iran telegram data consumer sees a product on a store shelf and decides whether to purchase it.
In traditional marketing, this moment is key because it is here that evaluation and purchase decisions occur. FMOT assumed that the way a product looks, its packaging, and even its position on the shelf, all influence the consumer's decision.