These platforms clearly dominate over

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, for example, Instagram or YouTube, but this may be dictated by the specificity of these media.

However, the above study only concerned the publication of organic content.

However, if we want content distribution to be as effective as possible, sometimes using the cheapest methods may not be enough.

It turns out that marketers for whom content distribution is one of their duties are well aware of this. As we will learn from Oberlo 's study - as many as 84% ​​of marketers decide to promote content in paid channels (i.e. channels such as Google ads, sponsored articles, or sponsored content on social media) when it comes to content distribution.

how many marketers invest in paid content distribution – laos telegram data content distribution

Source: Oberlo , 2024

Of course, investing large amounts of money into promoting every post that appears on your blog would certainly not be an effective solution either.

The key is to find the optimum, i.e. invest primarily in content that can bring you the highest conversion and thus the highest return on investment.