According to a study published
Posted: Tue Feb 11, 2025 4:02 am
on the aforementioned Demand Metric portal, marketers allocate an average of 25% of their marketing budget to content marketing .
content marketing budget
Source: Demand Metric
For some, this may be a lot, for others, not much. However, mexico telegram data there is no doubt about one thing - content marketing is an important element of the marketing activities of the vast majority of brands.
As I mentioned earlier, each of them may have different motives when deciding to invest in content creation.
So let's check what most often motivates brands to invest in this area.
What do brands want to achieve by investing in content marketing?
Expert Market, a company specializing in supporting companies in making key business decisions, decided to answer this question in its study .
content marketing budget
Source: Demand Metric
For some, this may be a lot, for others, not much. However, mexico telegram data there is no doubt about one thing - content marketing is an important element of the marketing activities of the vast majority of brands.
As I mentioned earlier, each of them may have different motives when deciding to invest in content creation.
So let's check what most often motivates brands to invest in this area.
What do brands want to achieve by investing in content marketing?
Expert Market, a company specializing in supporting companies in making key business decisions, decided to answer this question in its study .