Is it really that difficult for marketing and sales to get along?

[nusaiba129]

So that you don't accuse me of basing my thoughts solely on my own thoughts when I talk about the tensions between marketing and sales departments, I will use data from a study conducted by the Hubspot brand.

The aim of the study was to answer the question of what is currently the biggest challenge for marketers.

From the obtained data we learn, among other things, that the coordination of sales and marketing activities is among the three greatest challenges for the modern marketer.

the biggest challenges in the role of a marketer – marketing and sales

Source: Hubspot, 2022

This data shows that the problem actually exists and, at the same poland telegram data time, it poses a significant challenge for brands.

At this point, you may be wondering whether, if it is so difficult to get these departments to cooperate with each other, is it even worth trying?

In my opinion, absolutely.