This will not only improve your metrics

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This is just a fragment of our entire workflow, but looking at the "opened" indicator, this example shows well that even a simple queue consisting of a few or a dozen messages can be an effective way to keep your email recipients engaged.

It is worth noting that this indicator tells us much more than the number of messages sent. It is not an art to send thousands of emails to recipients who do not engage in the content we send in any way.

From a brand perspective, the most valuable recipients are those who regularly interact with subsequent mailings. They are the ones who are most likely to decide to buy your products or services.

A good practice, which we ourselves use, is regular database russia telegram data sanitization, i.e. removing addresses belonging to people who ignore your mailings.

, but also help you avoid paying higher subscription fees for a database filled with "empty records."