Marketing budget – what is it and how to calculate it?
Posted: Tue Feb 11, 2025 4:50 am
Mariusz Lodyga
Marketing Strategist
7 min
A marketing budget is a key element of managing a promotional campaign. It allows us to precisely determine the amount of financial resources needed to achieve our goals and to initially assess the potential for promoting our brand.
I know from experience that for many people preparing such a budget is quite a challenge. That is why in today's article I will explain what is meant by the phrase marketing budget, what determines its size and present switzerland telegram data a formula for calculating such a budget.
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What is a marketing budget?
A marketing budget is a statement of financial resources allocated to marketing activities over a specific period of time.
From a strategic perspective, preparing a marketing budget is one of the key activities that provides the basis for planning promotional activities in advance and determining their potential scope and intensity.
For example: Let's say that company X allocates a certain percentage of its revenue (e.g. 10%) to a marketing budget. Within this budget, it can promote its brand via online channels, conduct marketing research, prepare printing materials, sponsor events, etc.
Marketing Strategist
7 min
A marketing budget is a key element of managing a promotional campaign. It allows us to precisely determine the amount of financial resources needed to achieve our goals and to initially assess the potential for promoting our brand.
I know from experience that for many people preparing such a budget is quite a challenge. That is why in today's article I will explain what is meant by the phrase marketing budget, what determines its size and present switzerland telegram data a formula for calculating such a budget.
Topically related articles
Traditional Marketing – Why Are Marketers Abandoning It?
Mariusz Lodyga
20.05.2024
7 min
Real-Time Marketing – how to effectively use it in your strategy?
Mariusz Lodyga
23.12.2024
6 min
Brand values – what are they and how to define them?
Mariusz Lodyga
13/01/2025
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What is a marketing budget?
A marketing budget is a statement of financial resources allocated to marketing activities over a specific period of time.
From a strategic perspective, preparing a marketing budget is one of the key activities that provides the basis for planning promotional activities in advance and determining their potential scope and intensity.
For example: Let's say that company X allocates a certain percentage of its revenue (e.g. 10%) to a marketing budget. Within this budget, it can promote its brand via online channels, conduct marketing research, prepare printing materials, sponsor events, etc.