This renewed focus on a single brand

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by a dedicated team supported by appropriate resources resulted in an increase in the brand’s sales by over 600% within 16 months of starting to implement our marketing strategy .

You can read an article about this process here ( Link to article about selling generic products ).

Let me tell you about two more big “cases” from thailand telegram data which you can learn that “less is more” exists, also in the life of huge brands.

In 2006, Alan Mulally became president of FORD.

alan mulally ford - brands in portfolio



When he took over as CEO, the number of brands in the portfolio totaled 7.