Google restricts promotion of 'deep fake' sexual content
Posted: Tue Feb 11, 2025 8:16 am
Google has taken an important step in protecting both users and advertisers by introducing strict rules against deepfakes and synthetic content in ads.
Google is constantly improving its advertising policies to improve user safety, including ads displayed on Google Shopping . One of the latest steps in this direction is the introduction of rules aimed at combating the spread of deepfake sexual content. These rules are not limited to one type of ad, but apply to all types of advertising that Google processes and displays across its platforms.
What is deepfake content?
Deepfake is a technology that uses artificial intelligence to create realistic yet fake videos and images, which may include altered faces or bodies of people in contexts that never happened. These technologies have often been abused to create explicit videos or images without the consent of the people depicted in these materials, which can lead to major ethical issues.
Restrictions on deep fake content
In a recent update to its content policies, Google made it clear that it will not tolerate ads promoting synthetic content that has been edited or generated to be sexually explicit or to depict nudity. This step is essential in combating the spread of illegitimate or inappropriate material online that could cause harm to individuals whose likeness has been exploite venezuela mobile database d or could erode the trust between users and advertisers.
The main limitations include:
Prohibition of deepfake content: Google now prohibits all content in ads that is created using deepfake technologies and that is modified to display sexually explicit material or nudity, especially if the content is not real and was created without consent.
Synthetic materials: In addition to deepfake technology, the ban also applies to synthetic content that is created with the aim of manipulating images or video to generate explicit content. This type of content will no longer be allowed to appear in Google Ads or Google Shopping ads.
Impact on advertisers
For advertisers, Google’s new rules mean they need to thoroughly vet the content they choose to include in their PPC ads . Advertisers must ensure that their ads do not include or promote any synthetic or deepfake material that would be considered inappropriate.
If an advertiser violates these policies, Google may suspend ads or even temporarily suspend the advertiser's account, which could result in lost revenue and reputational damage. In addition, content may be removed from Google's search results and advertising networks, which could result in the advertiser losing potential customers.
Google is constantly improving its advertising policies to improve user safety, including ads displayed on Google Shopping . One of the latest steps in this direction is the introduction of rules aimed at combating the spread of deepfake sexual content. These rules are not limited to one type of ad, but apply to all types of advertising that Google processes and displays across its platforms.
What is deepfake content?
Deepfake is a technology that uses artificial intelligence to create realistic yet fake videos and images, which may include altered faces or bodies of people in contexts that never happened. These technologies have often been abused to create explicit videos or images without the consent of the people depicted in these materials, which can lead to major ethical issues.
Restrictions on deep fake content
In a recent update to its content policies, Google made it clear that it will not tolerate ads promoting synthetic content that has been edited or generated to be sexually explicit or to depict nudity. This step is essential in combating the spread of illegitimate or inappropriate material online that could cause harm to individuals whose likeness has been exploite venezuela mobile database d or could erode the trust between users and advertisers.
The main limitations include:
Prohibition of deepfake content: Google now prohibits all content in ads that is created using deepfake technologies and that is modified to display sexually explicit material or nudity, especially if the content is not real and was created without consent.
Synthetic materials: In addition to deepfake technology, the ban also applies to synthetic content that is created with the aim of manipulating images or video to generate explicit content. This type of content will no longer be allowed to appear in Google Ads or Google Shopping ads.
Impact on advertisers
For advertisers, Google’s new rules mean they need to thoroughly vet the content they choose to include in their PPC ads . Advertisers must ensure that their ads do not include or promote any synthetic or deepfake material that would be considered inappropriate.
If an advertiser violates these policies, Google may suspend ads or even temporarily suspend the advertiser's account, which could result in lost revenue and reputational damage. In addition, content may be removed from Google's search results and advertising networks, which could result in the advertiser losing potential customers.