What are the reasons for this step?

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One of the main reasons why Google is shutting down ad customizers is the shift towards automation and an effort to simplify ad campaign management. Google is constantly investing in artificial intelligence and machine learning technologies that allow the platform to automatically optimize campaigns without advertisers having to interact with individual ad elements.

Another reason may be to improve the user experience . Automated systems can analyze and customize ads better and faster than manual adjustments made through personalizers. Google strives to offer the most relevant and personalized ads possible without the need for manual intervention.

What can advertisers do now?
Although the end of ad customizers has brought some complications, there a albania mobile database re several ways to deal with this change:

Switch to Responsive Text Ads (RSA): These ads allow you to insert different variations of text that Google automatically combines based on performance and relevance. Responsive ads are built on automation and are now the primary format for text ads.
Automated bid strategies: Google recommends using automated strategies like Smart Bidding, which optimize bids and achieve better results based on user behavior data.
Maximizing the potential of dynamic ads: While dynamic search ads will lose the ability to personalize through ad customizers, they are still very effective for advertisers with a large product range. Proper optimization of the content on the site will be key to achieving good results.
Use of feeds and data sources: Instead of personalizers, advertisers can make more use of product feeds and data sources, which automatically populate ads with information about products and services.
Conclusion
Google is pushing advertisers to use automation and machine learning to manage their advertising campaigns. While the end of support for ad personalizers may be a bit of a pain, it also opens the door to more modern and effective tools that will allow advertisers to better optimize their campaigns. The key to success will be adapting to new technologies and making the most of the automation capabilities that Google offers.


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