Try These Ecommerce Checkout Conversion Rate Optimization Tips

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Use a two-page checkout process to minimize the impression of effort required to complete the process.Add more payment options, such as PayPal.Allow guests to make payments instead of forcing registration.

These tips will encourage people to complete the checkout process instead of abandoning their shopping cart.

5. Prepare Your E-Commerce Website Structure for Conversion
Site structure is important when it comes to e-commerce optimization. Confusing navigation systems, lack of breadcrumbs, and poor categorization are some of the most common pitfalls.

Keep it as simple as possible. Set up product categories, assign belarus phone number list products to them , and make sure customers can see their breadcrumb trail.

For example, you always know where you are in the Amazon hierarchy:
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The same goes for your site. Also, make sure you have a strong search feature.

6. Use Exit-Intent Popups to Increase Conversions
Exit-intent popups give your prospects one more chance to buy your product. Effectively, they say, “Wait, are you sure you want to leave? Let me sweeten the deal.”

You can create an exit popup with Hello Bar to invite your readers to stay. Offer a coupon code or other incentive to make a purchase.

Overstock.com has created a talented exit popup that shows this when you try to leave a particular page.