Google Display Campaigns are a great way to

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create awareness and get your message to the right audience .

However, some advertisers find that placing in games is not a good fit. If you are selling an app or game, this will be an ideal solution! But for practically everyone else, it can be an inefficient use of budget, for two main reasons:

People who play games are engaged in a highly enga bosnia and herzegovina mobile database ged activity, and shifting attention from the game to real interest in advertising is challenging.
Game developers tend to place ads in easy-to-click places, where children in particular will accidentally click on them.
Fine-tuning your placements in games can help direct your ad to more relevant locations. This can be achieved by adjusting your topic targeting to exclude some or all gaming topics .

Here's how to do it:

Click on the name of the campaign being displayed.
Contents > Topics.
Pencil icon for editing topics.
Select an ad group.
Click Edit all targeting.
Click Add targeting > Topics.
You can edit excluded topics with a pencil.
See Game Themes and Exclusion Checkboxes.
Go to the end and save.
Optimized display targeting
By default, Google Ads has a feature known as " optimized targeting " turned on, which allows Google to show ads to a similar type of audience instead of exclusively the audience or placements you've manually selected for this campaign.

To save time and expand your reach, leave this setting on so your ads can show to new audience segments that are likely to convert.

Account Notes Panel
The Google Ads Account Notes panel is a great tool for managing small to medium-sized accounts that many users overlook, but can make their work much easier. This tool allows you to add notes directly to your account , providing a flexible space for documenting changes, observing performance, budget adjustments, and other important activities.

Unlike the change history, which records the technical details of each edit, the notes panel offers the ability to write freely and capture the thoughts, reasons, or plans behind each edit. This is especially useful if you manage an account where you need to track multiple aspects at once and need to quickly assess what changes were made and why.

The notes panel can be easily opened and minimized for quick access, making it easy to use during your daily work in the platform. Additionally, notes can be created at the account or campaign level, ensuring that all important information is always at hand. This tool therefore brings increased transparency and efficiency, which is key to effectively managing and optimizing PPC campaigns.